✓ 100% independent
New Metrics

Compare

Compare Analytics Tools

Leadfeeder

Free plan

No feature only Leadfeeder has.

Amplitude

Free plan

Only Amplitude has:

  • User Flow Reporting
  • Heatmaps
  • Session Recordings
  • A/B Testing
  • User Feedback
  • Custom Properties
  • Custom Metrics
  • Custom Reports

Simple Analytics

From €15 p/m

Only Simple Analytics has:

  • Cookieless

Snowplow Analytics

Free plan

Only Snowplow Analytics has:

  • Cohort Reports
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Privacy focused
  • Cookieless
  • Lightweight script
  • Good support
  • Easy to use
  • Elaborate data import options
  • Simple Client-side & server-side tracking
  • Great support
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features due to cookieless
  • Not very customisable
  • No free version
  • Steep learning curve
  • Technical knowledge needed for implementation
  • Only a collection tool

Pricing information

Starting Price
  • LiteFree
  • Discover€79+ p/m (billed annually)
  • Activate€369+ p/m (billed annually)
  • Scale€599+ p/m (billed annually)
  • EnterpriseOn req.
  • StarterFree
  • Growth$49+ p/m
  • EnterpriseOn req.
  • Starter€15 p/m
  • Business€40 p/m
  • EnterpriseOn req.
  • Test & Experiment TrackingFree
  • Self-Hosted PipelineOn req.
  • Snowplow PlatformOn req.
Free trial period
14 days
Free plan
14 days
14 days

Account Management

Trackable Items
Unlimited
Unlimited
5-10+ depending on plan
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
You
You
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Unlimited
Unlimited
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
Data Export
Included on Scale, otherwise uses credits
To GCS, BigQuery, Redshift & more
As CSV or via API
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.

Alerts & Automation

Custom Alerts
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly

Reporting

Trend Reporting
Curved and linear trend lines
Device Reporting
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Filter dashboard with visitor attributes
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
Retention Analysis and Lifecycle charts
CLTV Analysis
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Annotations
Able to include links in annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base