Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Specific use-case
- Limited data retention
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
14 days
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited for all plans
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
You
Adobe Analytics
Data Freshness
1 hour
Realtime
Realtime
2 hours
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
Unlimited
25 months by default
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
Though data sources, API or data connectors
Data Export
Included on Scale, otherwise uses credits
To GCS, BigQuery, Redshift & more
As CSV or via API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Standard & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention Analysis and Lifecycle charts
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Elaborate Ecommerce reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Session Replay
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Create a custom event from existing events
Up to 1.000 success events
Annotations
Able to include links in annotations
Available in Workspace
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community