Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Specific use-case
- Limited data retention
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
Free trial period
14 days
Free plan
Free plan
30 days
Account Management
Trackable Items
Unlimited
Unlimited
1
1-10+ depending on plan
User Seats
Unlimited
Unlimited for all plans
Unlimited
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
You
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
12 months
3-5+ years depending on plan
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
Data Export
Included on Scale, otherwise uses credits
To GCS, BigQuery, Redshift & more
Via CSV or API
Export your data to CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Amplitude relies on first-party cookies.
Heap relies on first-party cookies
Plausible is cookieless by default.
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Email Reports
Subscribe to dashboard for daily reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard & reverse Sankey charts
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Track UTM parameters or initial referrer sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
Session Replay
Automatically filters relevant replays
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Track NPS score events in surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community