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Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- Limited features
- No audience reporting features
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
Free trial period
14 days
30 days
21 days
30 days
Account Management
Trackable Items
Unlimited
50
1
1-10+ depending on plan
User Seats
Unlimited
Unlimited
Unlimited
1-10+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Clicky
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
30 months
3-5+ years depending on plan
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Google Analytics importer
e.g. import GA data
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Export your data to CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
No tracking cookies, GDPR-compliant by default
Plausible is cookieless by default.
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Instant filters on any data point
Use filters to segment your audience
Cohort Reports
Retention Reporting
Attribution Reporting
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking
User Experience Features
Heatmaps
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
By means of adding CSS classes
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community