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Compare Analytics Tools
Rating
4/5
5/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- No progressive payment plan
- Ecommerce reporting can be improved
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
14 days
21 days
Free plan
14 days
Account Management
Trackable Items
Unlimited
1
10 sites or apps (free) Unlimited (Enterprise)
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United Kingdom
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
Clicky
You
You
Data Freshness
1 hour
Realtime
30 min
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
30 months
Up to 25 months
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Data Export
Included on Scale, otherwise uses credits
As CSV, XML, JSON, or via an API
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
No tracking cookies, GDPR-compliant by default
Piwik features a cookieless tracking option
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Email Reports
Daily, weekly or monthly reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Cohort Reports
Based on first visit, first action, channel or custom events
Retention Reporting
Customer loyalty eCommerce report
CLTV Analysis
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community