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Compare Analytics Tools
Rating
4.5/5
4/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- No bots or referrer spam
- Privacy-friendly
- Simple but detailed
- Uptime monitoring
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Specific use-case
- Limited data retention
- Limited features
- Limited features
- Limited integrations
- Lower quality visuals
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Pro | $9.99 p/m |
| Free | Free |
| Custom | On req. |
| Pro plus | $14.99 p/m |
| Pro Platinum | $19.99 p/m |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
Free trial period
Free plan
14 days
21 days
Free plan
Account Management
Trackable Items
100
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
1
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadfeeder
Clicky
Hotjar
Data Freshness
4-8 hours (most reports), up to 24-48 hours
1 hour
Realtime
30 minutes
Data Retention
Customizable up to 14 months
Unlimited on paid plans, 7 days on Free
30 months
12 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Send user data to Hotjar to enhance analysis
Data Export
With sheets, BigQuery or API
Included on Scale, otherwise uses credits
Export recording meta data
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _lfa (1 year) and _lfa_consent.
No tracking cookies, GDPR-compliant by default
Hotjar relies on first-party cookies.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
in the interface, via e-mail or Slack
Email Reports
Recurring shared reporting
e.g. daily survey responses reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
See on which device the user was
Funnel Reporting
Customisable funnel exploration
Discover why users drop off
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Create custom filters for recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
Annotations
Notes feature added in 2024
Hotjar does not have annotations
Support
Support description
Support is available via chat and the support center.
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community