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Compare Analytics Tools

Leadfeeder

Free plan

Has, and not every other tool does:

  • Data Import
  • Attribution Reporting

Fathom Analytics

From $15 p/m

Has, and not every other tool does:

  • Data Import
  • Cookieless
  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Segmentation
  • Ecommerce Reporting

Woopra

From $999 p/m

Has, and not every other tool does:

  • Data Sampling
  • Data Import
  • Custom Alerts
  • Email Reports
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Cohort Reports
  • Retention Reporting
  • Attribution Reporting
  • Ecommerce Reporting
  • Custom Metrics
  • Custom Reports
  • Annotations

Umami

Has, and not every other tool does:

  • Data Sampling
  • Cookieless
  • Custom Alerts
  • Trend Reporting
  • Device Reporting
  • Funnel Reporting
  • User Flow Reporting
  • Segmentation
  • Attribution Reporting
  • Ecommerce Reporting
  • Session Recordings
  • Custom Reports
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
  • Company insights
  • Easy setup
  • CRM integration
  • Great for leadgen
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
Cons
  • Specific use-case
  • Limited data retention
  • Limited features
  • No data import
  • Short free trial
  • Limited features
  • Customisability
  • Limited free version
  • Not a great amount of features

Pricing information

Starting Price
  • LiteFree
  • Discover€79+ p/m (billed annually)
  • Activate€369+ p/m (billed annually)
  • Scale€599+ p/m (billed annually)
  • EnterpriseOn req.
  • 100k page views$15 p/m
  • 200k page views$25 p/m
  • 500k page views$45 p/m
  • 1 Million page views$60 p/m
  • 2 Million page views$100 p/m
  • Pro$999+ p/m
  • EnterpriseOn req.
Free trial period
14 days
30 days
14 days
14 days

Account Management

Trackable Items
Unlimited
50
1
Unlimited
User Seats
Unlimited
Unlimited
50+
Unlimited for all plans
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadfeeder
You
Woopra
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
24 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Umami does not sample data
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Export raw daily visit data via API
via API as JSON file
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Umami Analytics does not use cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
for Business & Enterprise plans
Email Reports
Weekly or monthly reporting

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
User journey analysis
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Simple filters like browser, OS, and country
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
By means of custom events
Revenue tracking

User Experience Features

Heatmaps
Session Recordings
Session replays
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Track everything from clicks to form submit
Annotations

Support

Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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