Compare
Compare Analytics Tools
Leadfeeder
Free plan
No feature only Leadfeeder has.
Fathom Analytics
From $15 p/m
No feature only Fathom Analytics has.
Woopra
From $999 p/m
Only Woopra has:
- Data Sampling
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Custom Metrics
- Annotations
Mouseflow
Free plan
Only Mouseflow has:
- Heatmaps
- Session Recordings
- A/B Testing
- User Feedback
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
Cons
- Specific use-case
- Limited data retention
- Limited features
- No data import
- Short free trial
- Limited features
- Customisability
- Limited free version
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
Pricing information
Starting Price
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Pro$999+ p/m
- EnterpriseOn req.
- FreeFree
- Starter€39 p/m
- Growth€129 p/m
- Business€259 p/m
- Pro€499 p/m
- EnterpriseOn req.
Free trial period
14 days
30 days
14 days
14 days
Account Management
Trackable Items
Unlimited
50
1
10
User Seats
Unlimited
Unlimited
50+
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Woopra
Mouseflow
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
24 months
12 months
Data Sampling
Woopra never uses any kind of sampling
Data Import
Google Analytics importer
Import raw visit data with actions and visitor properties via API
through integrations
Data Export
Included on Scale, otherwise uses credits
One-click CSV export
Export raw daily visit data via API
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Fathom is cookieless by default.
Woopra relies on first-party cookies.
Mouseflow uses first-party cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via web hook
Email Reports
Weekly or monthly reporting
Hourly, daily, or weekly emails
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Segmentation
Instant filters on any data point
Create dynamic segments based on any combination of criteria
Segment users to filter heatmaps & recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Automatic form tracking
Custom Events
Can include: name, ID & value
Via HTTP API or Javascript API
Custom tagging of recordings
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Woopra offers support by phone, email, and an extensive knowledge base.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community