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Rating

4/5

5/5

Summary

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.

The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.

Pros

Company insights
Easy setup
CRM integration
Great for leadgen

Data display
Flexible data visualisation
Engagement reporting
Privacy oriented

It is easy to implement
It has data science capabilities
Reports are easy to build
Interface is user-friendly

Cons

Specific use-case
Limited data retention
Limited features

Integrations
Branding method

Tech support is quite basic
Difficult to share dasboards
Onboarding could be improved

Pricing information

Starting Price

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

On-Premise	Free
Cloud	€19+ p/m

Free	Free
Growth	On req.
Pro	On req.
Premier	On req.

Free trial period

14 days

21 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Leadfeeder

You

Data Freshness

1 hour

15 minutes or more

Realtime

Data Retention

Unlimited on paid plans, 7 days on Free

Unlimited and customizable

12 months

Data Sampling

Matomo doesn’t use data sampling

Data Import

Import Google Analytics data, search keywords & server logs

Data Export

Included on Scale, otherwise uses credits

to CSV, XML, Json or Looker Studio or via HTTP API

Via CSV or API

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy

GDPR
CCPA
HIPAA

Cookieless

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Matomo offers cookieless tracking.

Heap relies on first-party cookies

Alerts & Automation

Custom Alerts

Receive alerts from every report by email or SMS

Via Slack or email

Email Reports

Detailed daily, weekly and monthly reports

Schedule regular emails for important charts

Reporting

Trend Reporting

Device Reporting

Funnel Reporting

Basic funnel reporting

With quantitative measurement of user friction & step suggestions

User Flow Reporting

With flexible Sankey chart

Sankey chart with path comparison

Segmentation

Based on visit, interaction, campaign, ecommerce, demographics & device

Quickly identify patterns in user behavior

Cohort Reports

Analyse and segment by cohort

Retention Reporting

Attribution Reporting

Model comparison report

Track UTM parameters or initial referrer sources

Ecommerce Reporting

Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps

Filter specific pages or hide elements on the page

Session Recordings

Record specific pages or only after activity or duration

Automatically filters relevant replays

A/B Testing

A/B Testing Platform (premium feature)

User Feedback

Track NPS score events in surveys

Customizability

Custom Properties

5-15 for each scope and can't delete them

Custom Metrics

Custom Reports

Flexible report design

Custom Events

Annotations

On any graph or via API

Support

Support description

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.

Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community