Compare
Compare Analytics Tools
Rating
4/5
5/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Specific use-case
- Limited data retention
- Limited features
- Integrations
- Branding method
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| On-Premise | Free |
| Cloud | €19+ p/m |
| Free | Free |
| Enterprise | On req. |
Free trial period
14 days
21 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
30
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Mixpanel
You
Data Freshness
1 hour
15 minutes or more
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited and customizable
Unlimited
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Usermaven does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Via one-off script or Ingestion API
Google Analytics importer
Data Export
Included on Scale, otherwise uses credits
to CSV, XML, Json or Looker Studio or via HTTP API
Via raw data export API
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Matomo offers cookieless tracking.
Mixpanel relies on first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Threshold-based alerts
Email Reports
Detailed daily, weekly and monthly reports
Same as custom alerts
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
AI-powered funnel analysis
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
User journey visualization
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Automatically find interesting segments & receive per email
Segments & cohorts
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Retention Reporting
Retention curves, trends & user cohort buckets
Retention analysis (Business plan)
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Revenue attribution
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom properties
Custom Metrics
Max 255 properties per event
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Custom dashboards
Custom Events
Combine events into a custom event
Auto-captured events
Annotations
On any graph or via API
Directly on the linechart in Insights
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community