Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Has, and not every other tool does:
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Leadfeeder
Free plan
Has, and not every other tool does:
- Attribution Reporting
Pendo
Has, and not every other tool does:
- Custom Alerts
- Email Reports
- Trend Reporting
- Device Reporting
- Funnel Reporting
- Segmentation
- Cohort Reports
- Retention Reporting
- Heatmaps
- A/B Testing
- User Feedback
- Custom Reports
Pirsch Analytics
Has, and not every other tool does:
- Data Sampling
- Cookieless
- Email Reports
- Device Reporting
- Funnel Reporting
- User Flow Reporting
- Segmentation
- Ecommerce Reporting
- A/B Testing
- Custom Properties
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Specific use-case
- Limited data retention
- Limited features
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- LiteFree
- Discover€79+ p/m (billed annually)
- Activate€369+ p/m (billed annually)
- Scale€599+ p/m (billed annually)
- EnterpriseOn req.
Free trial period
Free plan
14 days
Free plan
30 days
Account Management
Trackable Items
100
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadfeeder
Pendo
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
1 hour
Hourly updates
Realtime
Data Retention
Customizable up to 14 months
Unlimited on paid plans, 7 days on Free
84 months
Unlimited
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Import historical data by CSV
Import from Plausible, Fathom or Google Analytics
Data Export
With sheets, BigQuery or API
Included on Scale, otherwise uses credits
Export feedback & reports by CSV or pull data to BI tool
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Pendo uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Guide, Page & Feature alerts
Email Reports
Recurring shared reporting
Recieve reports in weekly emails
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Customisable funnel exploration
Analyze Funnels
User Flow Reporting
Flexible Sankey chart exploration
Entry and exit pages
Segmentation
Segment creation and overlap exploration
Extensive filtering by any metric
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Attribution Reporting
Attribution models comparison
Ecommerce Reporting
Extensive e-commerce reports
Possible with custom events and goals
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
As part of custom events
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Custom Events
25 parameters per event
With additional metadata fields (key-value pairs).
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community