Compare
Compare Analytics Tools
Rating
4.5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
- Limited integration capabilities
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
Free plan
Free plan
30 days
14 days
Account Management
Trackable Items
100
Unlimited
1
Unlimited
User Seats
Unlimited
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Hotjar
Statcounter
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 minutes
Realtime
Realtime
Data Retention
Customizable up to 14 months
12 months
Unlimited*
Unlimited
Data Sampling
Explorations might use sampled data
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Send user data to Hotjar to enhance analysis
Import Google keyword data
Data Export
With sheets, BigQuery or API
Export recording meta data
To a spreadsheet or other third party software.
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- CPPA
Cookieless
Google Analytics relies on first-party cookies.
Hotjar relies on first-party cookies.
Statcounter uses cookies
Swetrix does not use cookies for tracking
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
in the interface, via e-mail or Slack
Important visitor alerts
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
See on which device the user was
Device type, browser, OS & screen resolution
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
Discover why users drop off
User Flow Reporting
Flexible Sankey chart exploration
Simple ordered list of pages visited
Segmentation
Segment creation and overlap exploration
Create custom filters for recordings
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referral & UTM sources
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
Recordings with many filtering options
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
Hotjar does not have annotations
Soon to be released
Support
Support description
Support is available via chat and the support center.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community