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Rating

4.5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Privacy-friendly Website Analytics. Monitor, analyze, and react to your traffic in real time, on a simple but detailed dashboard. Handy features like uptime monitoring included.

Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

No bots or referrer spam
Privacy-friendly
Simple but detailed
Uptime monitoring

Elaborate data import options
Simple Client-side & server-side tracking
Great support

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Limited features
Limited integrations
Lower quality visuals

Steep learning curve
Technical knowledge needed for implementation
Only a collection tool

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Pro	$9.99 p/m
Free	Free
Custom	On req.
Pro plus	$14.99 p/m
Pro Platinum	$19.99 p/m

Test & Experiment Tracking	Free
Self-Hosted Pipeline	On req.
Snowplow Platform	On req.

Free trial period

Free plan

21 days

14 days

Account Management

Trackable Items

100

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

United States

United Kingdom

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Clicky

You

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

Data Retention

Customizable up to 14 months

30 months

Unlimited

Data Sampling

Explorations might use sampled data

Data Import

Import cost, offline or user/client ID data

Data Export

With sheets, BigQuery or API

Compliance

GDPR
CCPA

GDPR

GDPR
CCPA
HIPAA

Cookieless

Google Analytics relies on first-party cookies.

No tracking cookies, GDPR-compliant by default

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email Reports

Recurring shared reporting

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

Funnel Reporting

Customisable funnel exploration

User Flow Reporting

Flexible Sankey chart exploration

Segmentation

Segment creation and overlap exploration

Cohort Reports

Cohort exploration

Based on first visit, first action, channel or custom events

Retention Reporting

Combined with CLTV metrics

CLTV Analysis

Attribution Reporting

Attribution models comparison

Ecommerce Reporting

Extensive e-commerce reports

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Session Recordings

GA4 does not offer recordings

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom Metrics

50 event-scoped metrics

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community