Compare
Compare Analytics Tools
Rating
4.5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited reporting features
- Limited integrations
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Clarity | Free |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
100
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Microsoft Clarity
Crazy Egg
Pendo
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Hourly updates
Data Retention
Customizable up to 14 months
13 months
Between 3 & 24 months depending on the plan
84 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Import historical data by CSV
Data Export
With sheets, BigQuery or API
Download reports or snapshots as a zipfile or CSV
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Clarity uses first-party cookies
Crazy Egg uses first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Guide, Page & Feature alerts
Email Reports
Recurring shared reporting
Receive reports or Snapshots by mail
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
See which device the user used
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Segmentation
Segment creation and overlap exploration
Segment users by device, location, etc.
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Attribution Reporting
Attribution models comparison
Simple referral metrics
By means of referral tracking
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
GA4 does not offer recordings
Filter by actions, duration, pages & device
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom tagging for segmenting users
Custom Metrics
50 event-scoped metrics
Custom users variables
Custom Reports
All reports are customisable
Change the widgets of a report
Custom Events
25 parameters per event
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Support is available via chat, email and the support center.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community