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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited free plan
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
30 days
Free plan
Account Management
Trackable Items
100
1
Unlimited
User Seats
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Statcounter
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited*
Unlimited
Data Sampling
Explorations might use sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Import Google keyword data
Google Analytics importer
Data Export
With sheets, BigQuery or API
To a spreadsheet or other third party software.
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Statcounter uses cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Important visitor alerts
Threshold-based alerts
Email Reports
Recurring shared reporting
Detailed, mobile-friendly reports
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser, OS & screen resolution
Funnel Reporting
Customisable funnel exploration
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Simple ordered list of pages visited
User journey visualization
Segmentation
Segment creation and overlap exploration
Segments & cohorts
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Simple referral & UTM sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom dashboards
Custom Events
25 parameters per event
Max 5 custom tags + values per page
Auto-captured events
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
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