Compare
Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Limited free plan
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
100
Unlimited
1
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Statcounter
Pendo
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Hourly updates
Data Retention
Customizable up to 14 months
Unlimited
Unlimited*
84 months
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Historical data ingestion
Import Google keyword data
Import historical data by CSV
Data Export
With sheets, BigQuery or API
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Posthog has the option to be used without cookies
Statcounter uses cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Receive alerts via Slack or email
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
Recurring shared reporting
Subscribe to an Insight or dashboard
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser, OS & screen resolution
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Simple ordered list of pages visited
Segmentation
Segment creation and overlap exploration
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
See Cohort analysis
Attribution Reporting
Attribution models comparison
Simple referral & UTM sources
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Recordings with many filtering options
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Change the widgets of a report
Custom Events
25 parameters per event
Max 5 custom tags + values per page
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community