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Compare Analytics Tools
UsermavenRating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
100
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Adobe Analytics
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
2 hours
Realtime
Realtime
Data Retention
Customizable up to 14 months
25 months by default
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Umami does not sample data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Though data sources, API or data connectors
Google Analytics importer
Data Export
With sheets, BigQuery or API
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Adobe uses tracking cookies
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via e-mail or SMS
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Recurring shared reporting
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Fallout & Flow (Sankey chart) reports
User journey analysis
User journey visualization
Segmentation
Segment creation and overlap exploration
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Very flexible ecommerce reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
25 parameters per event
Up to 1.000 success events
Track everything from clicks to form submit
Auto-captured events
Annotations
Notes feature added in 2024
Available in Workspace
Support
Support description
Support is available via chat and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community