Compare
Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
Free plan
Free plan
7 days
Account Management
Trackable Items
100
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Adobe Analytics
You
Lucky Orange
Data Freshness
4-8 hours (most reports), up to 24-48 hours
2 hours
Realtime
Realtime
Data Retention
Customizable up to 14 months
25 months by default
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Though data sources, API or data connectors
Historical data ingestion
Data Export
With sheets, BigQuery or API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Adobe uses tracking cookies
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via e-mail or SMS
Receive alerts via Slack or email
Email Reports
Recurring shared reporting
Flexible scheduled reporting
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Attribution Reporting
Attribution models comparison
Apply to metrics, breakdowns or compare models
Simple referrer graph
Ecommerce Reporting
Extensive e-commerce reports
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Up to 1.000 success events
Annotations
Notes feature added in 2024
Available in Workspace
Support
Support description
Support is available via chat and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community