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Rating

4.5/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.

A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Comes with headline testing tool
Dashboards are easy to read
Reporting is in realtime
Good referral report

Company insights
Session Recordings
Geographic results
CRM integration

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

No progressive payment plan
Ecommerce reporting can be improved

Mainly designed for publishers
Their pricing is untransparent
Traffic sources could be improved

Limited features
Specific use-case
Not very customizable
Quite steep pricing

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Core - 500k	€35 p/m
Enterprise	€366 p/m

Basic	On req.
Plus	On req.
Premium	On req.

Starter	€69+ p/m
Scale	€159+ p/m
Pro	€359+ p/m
5.000+ company ID's	On req.

Free trial period

Free plan

14 days

Account Management

Trackable Items

100

10 sites or apps (free) Unlimited (Enterprise)

Unlimited

User Seats

Unlimited

3 to unlimited, by plan

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

You

Chartbeat

Leadinfo

Data Freshness

4-8 hours (most reports), up to 24-48 hours

30 min

Realtime

Data Retention

Customizable up to 14 months

Up to 25 months

13 months

30 days

Data Sampling

Explorations might use sampled data

By default Piwik does not sample data

Data Import

Import cost, offline or user/client ID data

Import cost data, search keywords, user/client ID and audience data

Used for bulk tagging leads

Data Export

With sheets, BigQuery or API

As CSV, XML, JSON, or via an API

Elaborate lead export in CSV or for Linkedin

Compliance

GDPR
CCPA

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA

GDPR
CCPA

Cookieless

Google Analytics relies on first-party cookies.

Piwik features a cookieless tracking option

Uses first-party cookies by default. Cookieless mode is optional.

Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email alerts based on thresholds

Email Reports

Recurring shared reporting

Daily, weekly or monthly reports

Daily, weekly or monthly lead overview

Reporting

Trend Reporting

Analyse your peak hours

Device Reporting

Device type, browser, OS and more

Funnel Reporting

Customisable funnel exploration

Detailed funnel report up to 5 steps

User Flow Reporting

Flexible Sankey chart exploration

Standard, transition & reverse Sankey charts

Segmentation

Segment creation and overlap exploration

Unlimited segments

Filter leads by country, channel or page

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Customer loyalty eCommerce report

Attribution Reporting

Attribution models comparison

Multi-channel attribution with 98% accuracy

Simple referral widget

Ecommerce Reporting

Extensive e-commerce reports

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Create an overlay with the site inspector Chrome extension

Session Recordings

GA4 does not offer recordings

Included from the Scale plan

A/B Testing

Headline A/B testing tool

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

200 slots for each scope and they can't be removed

Define your own labels

Custom Metrics

50 event-scoped metrics

Also called Calculated metrics

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Include category, action, and optionally name and value

Define triggers to label a lead or send them to CRM

Annotations

Notes feature added in 2024

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Support is available via chat and the support center.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.

Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community