Compare
Compare Analytics Tools
Google Analytics 4
Free plan
No feature only Google Analytics 4 has.
Amplitude
Free plan
Only Amplitude has:
- User Feedback
Mixpanel
Free plan
No feature only Mixpanel has.
Open Web Analytics
No feature only Open Web Analytics has.
Google Analytics 4
Amplitude
Mixpanel
Open Web AnalyticsSummary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- FreeFree
- EnterpriseOn req.
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
100
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- Not applicable
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Mixpanel
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Via SDK, API, GCS, AWS & more
Via one-off script or Ingestion API
by means of the REST API
Data Export
With sheets, BigQuery or API
To GCS, BigQuery, Redshift & more
Via raw data export API
by means of the REST API
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Amplitude relies on first-party cookies.
Mixpanel relies on first-party cookies
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Hourly, daily, or weekly base on event threshold
Email Reports
Recurring shared reporting
Subscribe to dashboard for daily reports
Same as custom alerts
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Flexible funnels to analyse conversion, time to convert & more
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
Standard & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Segment creation and overlap exploration
Automatically find interesting segments & receive per email
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Retention Analysis and Lifecycle charts
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Extensive e-commerce reports
Elaborate Ecommerce reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Session Replay
Domstream
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Experiments
User Feedback
Guides and Surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
20 custom formulas to create the metric you need
Max 255 properties per event
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Create a custom event from existing events
Combine events into a custom event
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Support
Support description
Support is available via chat and the support center.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Google Analytics 4AmplitudeMixpanelOpen Web Analytics