Compare
Compare Analytics Tools
Google Analytics 4
Free plan
No feature only Google Analytics 4 has.
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Cookieless
Hotjar
Free plan
Only Hotjar has:
- Session Recordings
- User Feedback
Adobe Analytics
On request
No feature only Adobe Analytics has.
Google Analytics 4
Simple Analytics
Hotjar
Adobe AnalyticsSummary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- SelectOn req.
- PrimeOn req.
- UltimateOn req.
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
100
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Hotjar
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
30 minutes
2 hours
Data Retention
Customizable up to 14 months
Unlimited
12 months
25 months by default
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
GA importer included
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
As CSV or via API
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
in the interface, via e-mail or Slack
Via e-mail or SMS
Email Reports
Recurring shared reporting
Daily, weekly, monthly
e.g. daily survey responses reports
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
See on which device the user was
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Line up goals for simple funnel
Discover why users drop off
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Filter dashboard with visitor attributes
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Attribution Reporting
Attribution models comparison
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Unlimited
Called activity map
Session Recordings
GA4 does not offer recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Notes feature added in 2024
Able to include links in annotations
Hotjar does not have annotations
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Google Analytics 4Simple AnalyticsHotjarAdobe Analytics