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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features due to cookieless
- Not very customisable
- No free version
- Not a great amount of features
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
Free trial period
Free plan
14 days
14 days
Account Management
Trackable Items
100
5-10+ depending on plan
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Umami does not sample data
Data Import
Import cost, offline or user/client ID data
GA importer included
Data Export
With sheets, BigQuery or API
As CSV or via API
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Simple Analytics is cookieless by default.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
for Business & Enterprise plans
Email Reports
Recurring shared reporting
Daily, weekly, monthly
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
Line up goals for simple funnel
User Flow Reporting
Flexible Sankey chart exploration
User journey analysis
Segmentation
Segment creation and overlap exploration
Filter dashboard with visitor attributes
Simple filters like browser, OS, and country
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
UTM & channel attribution
Ecommerce Reporting
Extensive e-commerce reports
Revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Track everything from clicks to form submit
Annotations
Notes feature added in 2024
Able to include links in annotations
Support
Support description
Support is available via chat and the support center.
Simple Analytics offers knowledgable support through phone and email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
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- Fullstory
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- Lead Forensics
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- Leadinfo
- Lucky Orange
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- Microsoft Clarity
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- Open Web Analytics
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