Compare
Compare Analytics Tools
Rating
4.5/5
5/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No progressive payment plan
- Ecommerce reporting can be improved
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Enterprise | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
100
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Mixpanel
Crazy Egg
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 min
Realtime
Realtime
Data Retention
Customizable up to 14 months
Up to 25 months
Unlimited
Between 3 & 24 months depending on the plan
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Via raw data export API
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Same as custom alerts
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
See which device the user used
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Segment creation and overlap exploration
Unlimited segments
Automatically find interesting segments & receive per email
Segment users by device, location, etc.
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
By means of referral tracking
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
GA4 does not offer recordings
A/B Testing
Experiments
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom tagging for segmenting users
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Max 255 properties per event
Custom users variables
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Include category, action, and optionally name and value
Combine events into a custom event
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Support
Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community