Compare
Compare Analytics Tools
Rating
4.5/5
4/5
4/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited reporting features
- Limited integrations
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Clarity | Free |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
100
1
1
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Woopra
Mixpanel
Microsoft Clarity
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
24 months
Unlimited
13 months
Data Sampling
Explorations might use sampled data
Woopra never uses any kind of sampling
Data Import
Import cost, offline or user/client ID data
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
Data Export
With sheets, BigQuery or API
Export raw daily visit data via API
Via raw data export API
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- ePrivacy
Cookieless
Google Analytics relies on first-party cookies.
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Clarity uses first-party cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Email Reports
Recurring shared reporting
Same as custom alerts
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS and more
Device type, browser & OS widgets
Funnel Reporting
Customisable funnel exploration
Funnel trend, time to convert & frequency visualisations
User Flow Reporting
Flexible Sankey chart exploration
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Segment creation and overlap exploration
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Cohort Reports
Cohort exploration
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Simple referral metrics
Ecommerce Reporting
Extensive e-commerce reports
Option to track purchases but no special reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, scroll & area heatmaps
Session Recordings
GA4 does not offer recordings
Filter by actions, duration, pages & device
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Max 255 properties per event
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Custom Events
25 parameters per event
Via HTTP API or Javascript API
Combine events into a custom event
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Support
Support description
Support is available via chat and the support center.
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Support is available via chat, email and the support center.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community