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Rating

4.5/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.

A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.

A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Ease of use
Great authorisation management
Packed with features
Community forum
Intergrated tag & consent management

Great for B2B leadgen
Quality company insights
Modern user interface
Responsive support
Easy to set up

Easy to use
Google Ads integration
Great session playback
Click fraud detection
Visitor alerts

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

No progressive payment plan
Ecommerce reporting can be improved

Limited features
Pricing based on company ID's, relevant or not
Slight learning curve

Limited free plan

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Core - 500k	€35 p/m
Enterprise	€366 p/m

0-50 company ID's	$49 p/m
51-100 company ID's	$69 p/m
101-250 company ID's	$99 p/m
251-500 company ID's	$139 p/m
501-750 company ID's	$179 p/m
751-1.000 company ID's	$229 p/m
1.001-2.000 company ID's	$279 p/m
2.001-3.000 company ID's	$349 p/m
3.001-4.000 company ID's	$439 p/m
4.001-5.000 company ID's	$529 p/m
5.000+ company ID's	On req.

Free	Free
100k Page Views	€9+ p/m
250k Page Views	€19+ p/m

Free trial period

Free plan

14 days

30 days

Account Management

Trackable Items

100

10 sites or apps (free) Unlimited (Enterprise)

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)
United States

European Economic Area (EEA)

European Economic Area (EEA)

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

You

Snitcher

Statcounter

Data Freshness

4-8 hours (most reports), up to 24-48 hours

30 min

Realtime

Data Retention

Customizable up to 14 months

Up to 25 months

12 months*

Unlimited*

Data Sampling

Explorations might use sampled data

By default Piwik does not sample data

Data Import

Import cost, offline or user/client ID data

Import cost data, search keywords, user/client ID and audience data

Import Google keyword data

Data Export

With sheets, BigQuery or API

As CSV, XML, JSON, or via an API

To a spreadsheet or other third party software.

Compliance

GDPR
CCPA

GDPR
CCPA
HIPAA
LGPD
ePrivacy
PECR

GDPR
CCPA

GDPR

Cookieless

Google Analytics relies on first-party cookies.

Piwik features a cookieless tracking option

Sets one first-party cookie, snitcher_device_id (1 year).

Statcounter uses cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email alerts based on thresholds

Important visitor alerts

Email Reports

Recurring shared reporting

Daily, weekly or monthly reports

Detailed, mobile-friendly reports

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

Device type, browser, OS & screen resolution

Funnel Reporting

Customisable funnel exploration

Detailed funnel report up to 5 steps

User Flow Reporting

Flexible Sankey chart exploration

Standard, transition & reverse Sankey charts

Simple ordered list of pages visited

Segmentation

Segment creation and overlap exploration

Unlimited segments

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Customer loyalty eCommerce report

Attribution Reporting

Attribution models comparison

Multi-channel attribution with 98% accuracy

Simple referral & UTM sources

Ecommerce Reporting

Extensive e-commerce reports

Overview, order list, product, days and sessions to purchase & customer loyalty

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Create an overlay with the site inspector Chrome extension

Session Recordings

GA4 does not offer recordings

Recordings with many filtering options

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

200 slots for each scope and they can't be removed

Custom Metrics

50 event-scoped metrics

Also called Calculated metrics

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Include category, action, and optionally name and value

Max 5 custom tags + values per page

Annotations

Notes feature added in 2024

Add to any graph or include them in scheduled reports or alerts

Support

Support description

Support is available via chat and the support center.

Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.

Support via a contact form (answered by email), live chat and the help center.

Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community