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Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Comes with headline testing tool
- Dashboards are easy to read
- Reporting is in realtime
- Good referral report
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Customisability
- Limited free version
- Mainly designed for publishers
- Their pricing is untransparent
- Traffic sources could be improved
- Not a great amount of features
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Basic | On req. |
| Plus | On req. |
| Premium | On req. |
Free trial period
Free plan
14 days
14 days
14 days
Account Management
Trackable Items
100
1
1
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Woopra
Chartbeat
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
24 months
13 months
Unlimited
Data Sampling
Explorations might use sampled data
Woopra never uses any kind of sampling
Umami does not sample data
Data Import
Import cost, offline or user/client ID data
Import raw visit data with actions and visitor properties via API
Data Export
With sheets, BigQuery or API
Export raw daily visit data via API
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
Cookieless
Google Analytics relies on first-party cookies.
Woopra relies on first-party cookies.
Uses first-party cookies by default. Cookieless mode is optional.
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Automatically trigger emails, slack messages or update Salesforce fields
for Business & Enterprise plans
Email Reports
Recurring shared reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS and more
Funnel Reporting
Customisable funnel exploration
User Flow Reporting
Flexible Sankey chart exploration
Combine any set of actions or attributes in Sankey charts
User journey analysis
Segmentation
Segment creation and overlap exploration
Create dynamic segments based on any combination of criteria
Simple filters like browser, OS, and country
Cohort Reports
Cohort exploration
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Combined with CLTV metrics
Uncover at-risk users and discover engaged users
Attribution Reporting
Attribution models comparison
UTM & channel attribution
Ecommerce Reporting
Extensive e-commerce reports
Revenue tracking
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Session replays
A/B Testing
Headline A/B testing tool
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Available from the pro plan
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Via HTTP API or Javascript API
Track everything from clicks to form submit
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Woopra offers support by phone, email, and an extensive knowledge base.
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community