Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Has, and not every other tool does:
- Custom Alerts
- Funnel Reporting
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Fathom Analytics
From $15 p/m
Has, and not every other tool does:
- Cookieless
- Ecommerce Reporting
Simple Analytics
From €15 p/m
Has, and not every other tool does:
- Cookieless
- Funnel Reporting
- Annotations
Adobe Analytics
On request
Has, and not every other tool does:
- Custom Alerts
- Funnel Reporting
- User Flow Reporting
- Cohort Reports
- Retention Reporting
- Attribution Reporting
- Ecommerce Reporting
- Heatmaps
- Custom Properties
- Custom Metrics
- Custom Reports
- Annotations
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No data import
- Short free trial
- Limited features
- Limited features due to cookieless
- Not very customisable
- No free version
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- 100k page views$15 p/m
- 200k page views$25 p/m
- 500k page views$45 p/m
- 1 Million page views$60 p/m
- 2 Million page views$100 p/m
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- SelectOn req.
- PrimeOn req.
- UltimateOn req.
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
100
50
5-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
2 hours
Data Retention
Customizable up to 14 months
Unlimited
Unlimited
25 months by default
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
GA importer included
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
One-click CSV export
As CSV or via API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Fathom is cookieless by default.
Simple Analytics is cookieless by default.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via e-mail or SMS
Email Reports
Recurring shared reporting
Weekly or monthly reporting
Daily, weekly, monthly
Flexible scheduled reporting
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Line up goals for simple funnel
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Instant filters on any data point
Filter dashboard with visitor attributes
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Attribution Reporting
Attribution models comparison
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
By means of custom events
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Can include: name, ID & value
Up to 1.000 success events
Annotations
Notes feature added in 2024
Able to include links in annotations
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Simple Analytics offers knowledgable support through phone and email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community