Compare

Compare Analytics Tools

Visit website ↗

Rating

4.5/5

5/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.

Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Privacy friendly
Easy to use
Customer support
Ad-blocker bypassing

User / account segmentation
Realtime
Integrations
Feature revenue reporting
Simple implementation

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

No data import
Short free trial
Limited features

Customisability
Limited free version

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

100k page views	$15 p/m
200k page views	$25 p/m
500k page views	$45 p/m
1 Million page views	$60 p/m
2 Million page views	$100 p/m

Pro	$999+ p/m
Enterprise	On req.

Free trial period

Free plan

30 days

14 days

Account Management

Trackable Items

100

User Seats

Unlimited

50+

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)
United States

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

You

Woopra

Data Freshness

4-8 hours (most reports), up to 24-48 hours

Realtime

Data Retention

Customizable up to 14 months

Unlimited

24 months

Data Sampling

Explorations might use sampled data

Woopra never uses any kind of sampling

Data Import

Import cost, offline or user/client ID data

Google Analytics importer

Import raw visit data with actions and visitor properties via API

Data Export

With sheets, BigQuery or API

One-click CSV export

Export raw daily visit data via API

Compliance

GDPR
CCPA

GDPR
CCPA
ePrivacy
COPPA
PECR

GDPR

Cookieless

Google Analytics relies on first-party cookies.

Fathom is cookieless by default.

Woopra relies on first-party cookies.

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Automatically trigger emails, slack messages or update Salesforce fields

Email Reports

Recurring shared reporting

Weekly or monthly reporting

Reporting

Trend Reporting

Measure by feature, subscription changes by location, campaign performance by source & more

Device Reporting

Device type, browser, OS and more

Device type, browser & OS

Funnel Reporting

Customisable funnel exploration

User Flow Reporting

Flexible Sankey chart exploration

Combine any set of actions or attributes in Sankey charts

Segmentation

Segment creation and overlap exploration

Instant filters on any data point

Create dynamic segments based on any combination of criteria

Cohort Reports

Cohort exploration

Breakdown acquisition date, signup date, first purchase date & more

Retention Reporting

Combined with CLTV metrics

Uncover at-risk users and discover engaged users

Attribution Reporting

Attribution models comparison

Ecommerce Reporting

Extensive e-commerce reports

By means of custom events

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Session Recordings

GA4 does not offer recordings

A/B Testing

User Feedback

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom Metrics

50 event-scoped metrics

Available from the pro plan

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Can include: name, ID & value

Via HTTP API or Javascript API

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.

Woopra offers support by phone, email, and an extensive knowledge base.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community