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Rating
4.5/5
5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Privacy-focused
  • Performance monitoring
  • Open-source
  • Browser extensions for quick access to analytics
  • Messenger integrations
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • Integrations
  • Branding method
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Limited integration capabilities

Pricing information

Starting Price
StandardFree
GA4 360$50k+ per year
On-PremiseFree
Cloud€19+ p/m
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Hobby$5 / mo
Freelancer$15 / mo
Startup$59 / mo
Enterprise$110 / mo
Free trial period
Free plan
21 days
Free plan
14 days

Account Management

Trackable Items
100
30
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
You
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
15 minutes or more
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited and customizable
Unlimited
Unlimited
Data Sampling
Explorations might use sampled data
Matomo doesn’t use data sampling
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Import Google Analytics data, search keywords & server logs
Historical data ingestion
Data Export
With sheets, BigQuery or API
to CSV, XML, Json or Looker Studio or via HTTP API
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • CPPA
Cookieless
Google Analytics relies on first-party cookies.
Matomo offers cookieless tracking.
Posthog has the option to be used without cookies
Swetrix does not use cookies for tracking

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Receive alerts from every report by email or SMS
Receive alerts via Slack or email
Daily, Weekly, Monthly, Quarterly or at threshold
Email Reports
Recurring shared reporting
Detailed daily, weekly and monthly reports
Subscribe to an Insight or dashboard
Daily, Weekly, Monthly, Quarterly

Reporting

Trend Reporting
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Device type, browser, OS and more
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Customisable funnel exploration
Basic funnel reporting
User Flow Reporting
Flexible Sankey chart exploration
With flexible Sankey chart
Segmentation
Segment creation and overlap exploration
Based on visit, interaction, campaign, ecommerce, demographics & device
You can segment data via multiple filters, apply specific timeframes & periods
Cohort Reports
Cohort exploration
Analyse and segment by cohort
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Model comparison report
Ecommerce Reporting
Extensive e-commerce reports

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Filter specific pages or hide elements on the page
Session Recordings
GA4 does not offer recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
5-15 for each scope and can't delete them
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Flexible report design
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
25 parameters per event
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
On any graph or via API
Soon to be released

Support

Support description
Support is available via chat and the support center.
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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