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Rating

4.5/5

4/5

Summary

A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.

A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.

A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.

Pros

GA4 is free to use
Many functionalities
The reports are customisable
Large community
Extensive documentation
GA4 is easily scalable

Company insights
Easy setup
CRM integration
Great for leadgen

Easy heatmaps
Customer feedback surveys
Simple but good A/B testing
Easy to set up

Cons

Steep learning curve
Implementation can be hard
Inaccurate data sampling
UI is not easy to use

Specific use-case
Limited data retention
Limited features

Few intergrations with other tools
Easy to hit the max number of snapshots

Pricing information

Starting Price

Standard	Free
GA4 360	$50k+ per year

Lite	Free
Discover	€79+ p/m (billed annually)
Activate	€369+ p/m (billed annually)
Scale	€599+ p/m (billed annually)
Enterprise	On req.

Basic	$29 p/m
Plus	$99 p/m
Pro	$249 p/m
Enterprise	$599 p/m

Free trial period

Free plan

14 days

30 days

Account Management

Trackable Items

100

Unlimited

User Seats

Unlimited

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Google Analytics 4

Leadfeeder

Crazy Egg

Data Freshness

4-8 hours (most reports), up to 24-48 hours

1 hour

Realtime

Data Retention

Customizable up to 14 months

Unlimited on paid plans, 7 days on Free

Between 3 & 24 months depending on the plan

Data Sampling

Explorations might use sampled data

Data Import

Import cost, offline or user/client ID data

Data Export

With sheets, BigQuery or API

Included on Scale, otherwise uses credits

Download reports or snapshots as a zipfile or CSV

Compliance

GDPR
CCPA

GDPR
CCPA

GDPR
CCPA
HIPAA
ePrivacy

Cookieless

Google Analytics relies on first-party cookies.

Sets first-party cookies _lfa (1 year) and _lfa_consent.

Crazy Egg uses first-party cookies

Alerts & Automation

Custom Alerts

Custom insights, in interface or via email

Email Reports

Recurring shared reporting

Receive reports or Snapshots by mail

Reporting

Trend Reporting

Device Reporting

Device type, browser, OS and more

See which device the user used

Funnel Reporting

Customisable funnel exploration

User Flow Reporting

Flexible Sankey chart exploration

Segmentation

Segment creation and overlap exploration

Segment users by device, location, etc.

Cohort Reports

Cohort exploration

Retention Reporting

Combined with CLTV metrics

Attribution Reporting

Attribution models comparison

By means of referral tracking

Ecommerce Reporting

Extensive e-commerce reports

User Experience Features

Heatmaps

GA4 does not offer heatmaps

Heatmap, scrollmap, confetti report, overlay & list

Session Recordings

GA4 does not offer recordings

A/B Testing

With realtime results

User Feedback

Surveys, NPS scores & ratings

Customizability

Custom Properties

25 user-scoped & 50 event-scoped dimensions

Custom tagging for segmenting users

Custom Metrics

50 event-scoped metrics

Custom users variables

Custom Reports

All reports are customisable

Custom Events

25 parameters per event

Annotations

Notes feature added in 2024

Support

Support description

Support is available via chat and the support center.

You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.

Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community