Compare
Compare Analytics Tools
Google Analytics 4
Free plan
Only Google Analytics 4 has:
- Cohort Reports
Leadinfo
From €69 per month
No feature only Leadinfo has.
Swetrix
From $5 / mo
Only Swetrix has:
- Data Sampling
- Cookieless
Fullstory
Free plan
Only Fullstory has:
- Heatmaps
- A/B Testing
- User Feedback
Google Analytics 4
Leadinfo
Swetrix
FullstorySummary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited integration capabilities
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- StandardFree
- GA4 360$50k+ per year
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- Hobby$5 / mo
- Freelancer$15 / mo
- Startup$59 / mo
- Enterprise$110 / mo
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
Free plan
14 days
14 days
Free plan
Account Management
Trackable Items
100
Unlimited
Unlimited
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadinfo
You
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Data Retention
Customizable up to 14 months
30 days
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Explorations might use sampled data
Swetrix does not sample data
Data Import
Import cost, offline or user/client ID data
Used for bulk tagging leads
Browser and Server APIs, Segment and Tealium integrations
Data Export
With sheets, BigQuery or API
Elaborate lead export in CSV or for Linkedin
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Swetrix does not use cookies for tracking
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Daily, Weekly, Monthly, Quarterly or at threshold
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Recurring shared reporting
Daily, weekly or monthly lead overview
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Analyse your peak hours
We offer AI based traffic forecasting & trend monitoring
Metric trends
Device Reporting
Device type, browser, OS and more
Country, browser, device type, language, utm_* metrics, performance statistics and more
Device breakdown
Funnel Reporting
Customisable funnel exploration
Funnels and conversions
User Flow Reporting
Flexible Sankey chart exploration
Journey maps, page flows
Segmentation
Segment creation and overlap exploration
Filter leads by country, channel or page
You can segment data via multiple filters, apply specific timeframes & periods
User segments
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Advanced and Enterprise
Attribution Reporting
Attribution models comparison
Simple referral widget
Ecommerce Reporting
Extensive e-commerce reports
Order Completed and Product Purchased events
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click and scroll maps
Session Recordings
GA4 does not offer recordings
Included from the Scale plan
Session replay, included in FullstoryFree
A/B Testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Define your own labels
Custom event and user properties
Custom Metrics
50 event-scoped metrics
Custom calculations
Custom Reports
All reports are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Dashboards, paid plans
Custom Events
25 parameters per event
Define triggers to label a lead or send them to CRM
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Annotations
Notes feature added in 2024
Soon to be released
Support
Support description
Support is available via chat and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Google Analytics 4LeadinfoSwetrixFullstory