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AdPage
Free plan
No feature only AdPage has.
JENTIS
On request
No feature only JENTIS has.
Elevar
Free plan
No feature only Elevar has.
Summary
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
- Own platform with connectors built and maintained by JENTIS
- Runs on your first-party domain, with extended cookie lifetimes
- Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
- Health Center alerts when tags fail after publishing
- ISO 27001 certified company
- Free Base plan with server-side tracking
- Built for Shopify, with a data layer and checkout events
- Server Events Log shows success or error for each event sent
- Automated alerts when tracking accuracy drops below a target
- Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
- No published prices, every plan is quote-based
- Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
- SSO and dedicated infrastructure need the Enterprise plan
- Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
- No self-hosting option mentioned
- Priced by orders per month, with overage per extra order
- Number of destinations is capped per plan, extra ones cost $125 per month each
- Base and Core plans only allow advertising and analytics destinations
- Running on your own server or in your own cloud is not supported
- Server regions are not documented
Pricing information
Starting Price
- FreeFree
- Starter€49+ p/m, billed annually
- Performance€99+ p/m, billed annually
- Ultimate€599+ p/m, billed annually
- CoreOn req.
- ProfessionalOn req.
- EnterpriseOn req.
- BaseFree
- Core$225 p/m
- Advanced$650 p/m
- Premium$1,250 p/m
- Elite$3,000+ p/m
Free trial period
15 days
Free tier
Not documented
Not documented
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month (plans are priced by monthly sessions tier)
Not documented
Orders per month
Platform
Tagging engine
Server-side Google Tag Manager
Own tagging platform
Own tagging platform
Product type
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Managed server-side tracking and tag management platform with its own Twin Server engine
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Shopify app (linked from the site footer); web and app tracking
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
Not documented
- Single Sign-on
- Two-factor Authentication
Not documented
Hosting
Hosting
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Not documented
Custom domain
CNAME on your own root domain pointing to projects.trytagging.com
Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Not documented
Not documented
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
Not documented
Not documented
Compliance
Not documented
- GDPR
Not documented
Data quality features
Custom script loader
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Not documented
Not documented
Cookie lifetime extension
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Cookie Lifetime Extender is listed in the Core plan; no duration is stated
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Not documented
Not documented
Geo and device headers
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Not documented
Not documented
Data enrichment
Not documented
Real-Time Data Enrichment is listed in the Professional plan
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment
Monitoring
Request logs
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Not documented
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts
Support
Support description
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Not documented
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community