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Stape
Free plan
No feature only Stape has.
AdPage
Free plan
No feature only AdPage has.
Elevar
Free plan
No feature only Elevar has.
Stape
AdPage
ElevarSummary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
- Free Base plan with server-side tracking
- Built for Shopify, with a data layer and checkout events
- Server Events Log shows success or error for each event sent
- Automated alerts when tracking accuracy drops below a target
- Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
- Priced by orders per month, with overage per extra order
- Number of destinations is capped per plan, extra ones cost $125 per month each
- Base and Core plans only allow advertising and analytics destinations
- Running on your own server or in your own cloud is not supported
- Server regions are not documented
Pricing information
Starting Price
- FreeFree
- Pro$17 p/m
- Business$83 p/m
- Enterprise$167 p/m
- CustomOn req.
- FreeFree
- Starter€49+ p/m, billed annually
- Performance€99+ p/m, billed annually
- Ultimate€599+ p/m, billed annually
- BaseFree
- Core$225 p/m
- Advanced$650 p/m
- Premium$1,250 p/m
- Elite$3,000+ p/m
Free trial period
Free plan
15 days
Free tier
10,000 requests per month
Not documented
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month
Requests per month (plans are priced by monthly sessions tier)
Orders per month
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Not documented
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
CNAME on your own root domain pointing to projects.trytagging.com
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
Not documented
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
Bot Detection power-up, Pro and above
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Monitoring listed from Business
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community