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Stape
Free plan
No feature only Stape has.
Google Cloud Run
About $45 per server per month (about $90 per month for 2 servers)
No feature only Google Cloud Run has.
Elevar
Free plan
No feature only Elevar has.
Stape
Google Cloud Run
ElevarSummary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
- Free Base plan with server-side tracking
- Built for Shopify, with a data layer and checkout events
- Server Events Log shows success or error for each event sent
- Automated alerts when tracking accuracy drops below a target
- Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
- Priced by orders per month, with overage per extra order
- Number of destinations is capped per plan, extra ones cost $125 per month each
- Base and Core plans only allow advertising and analytics destinations
- Running on your own server or in your own cloud is not supported
- Server regions are not documented
Pricing information
Starting Price
- FreeFree
- Pro$17 p/m
- Business$83 p/m
- Enterprise$167 p/m
- CustomOn req.
- Production setup (Google recommended)About $45 per server p/m (about $90 per month for 2 servers)
- Preview server and local testingNot published separately
- BaseFree
- Core$225 p/m
- Advanced$650 p/m
- Premium$1,250 p/m
- Elite$3,000+ p/m
Free trial period
Free plan
15 days
Free tier
10,000 requests per month
Not documented
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Orders per month
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Not documented
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Your own Google Cloud project
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Not documented
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
Map a custom domain or subdomain to the tagging server
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
Not documented
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
Not built in. Needs a third-party template or your own work
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
Bot Detection power-up, Pro and above
Not built in. Needs a third-party template or your own work
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Monitoring listed from Business
Not documented
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community