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Stape

Free plan

No feature only Stape has.

TAGGRS

Free plan

No feature only TAGGRS has.

JENTIS

On request

No feature only JENTIS has.

Elevar

Free plan

No feature only Elevar has.

Stape

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TAGGRS

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JENTIS

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Elevar

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Summary

Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.

TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.

JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.

Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.

Pros

Free plan with Custom Loader and Anonymizer
Choice of Global (Google Cloud) or EU (Scaleway) hosting
Multi-zone routing on Business and above
Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise

Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
Hosted on European infrastructure
Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
MFA on all plans
Free Tracking Checker audit tool

Own platform with connectors built and maintained by JENTIS
Runs on your first-party domain, with extended cookie lifetimes
Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
Health Center alerts when tags fail after publishing
ISO 27001 certified company

Free Base plan with server-side tracking
Built for Shopify, with a data layer and checkout events
Server Events Log shows success or error for each event sent
Automated alerts when tracking accuracy drops below a target
Failed messages are retried and Shopify webhook events are replayed after an outage

Cons

Prices shown in USD only
Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
Overage rates not shown on the pricing page
Global and EU hosting are separate offerings run by different entities

No overage rate published; data stops reaching platforms above the limit unless you upgrade
Multi-domain needs Pro or higher
SSO and custom SLAs only on Enterprise
No refunds
Data center locations not listed

No published prices, every plan is quote-based
Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
SSO and dedicated infrastructure need the Enterprise plan
Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
No self-hosting option mentioned

Priced by orders per month, with overage per extra order
Number of destinations is capped per plan, extra ones cost $125 per month each
Base and Core plans only allow advertising and analytics destinations
Running on your own server or in your own cloud is not supported
Server regions are not documented

Pricing information

Starting Price

FreeFree
Pro$17 p/m
Business$83 p/m
Enterprise$167 p/m
CustomOn req.

FreeFree
Basic€22 p/m
Pro€57 p/m
Ultimate€127 p/m
EnterpriseOn req.

CoreOn req.
ProfessionalOn req.
EnterpriseOn req.

BaseFree
Core$225 p/m
Advanced$650 p/m
Premium$1,250 p/m
Elite$3,000+ p/m

Free trial period

Free plan

15 days

Free tier

10,000 requests per month

Not documented

Base plan: up to 100 orders per month and up to 2 destinations

Billed by

Requests per month

Not documented

Orders per month

Platform

Tagging engine

Server-side Google Tag Manager

Own tagging platform

Product type

Managed sGTM hosting with power-ups

Managed sGTM hosting, plus a Meta CAPI Gateway

Managed server-side tracking and tag management platform with its own Twin Server engine

Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers

Destinations

Any sGTM tag template; Stape also publishes free GTM tag and variable templates

Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector

Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'

Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations

Shop and CMS apps

Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress

Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed

Shopify app (linked from the site footer); web and app tracking

Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Not documented

Hosting

Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).

TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.

JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure

Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

Not documented

Custom domain

Plans list a domain limit (up to 20 on Business, 50 on Enterprise)

Custom subdomain, all plans

Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record

On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain

Same-origin serving

Same-origin option in the Stape WordPress plugin, served from a path on your domain

Not documented

Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated

Uptime SLA

Not documented

Compliance

GDPR
CCPA
HIPAA
SOC 2
ISO 27001
DORA

GDPR
ISO 27001

GDPR

Not documented

Data quality features

Custom script loader

Custom Loader power-up, included from the Free plan

Not documented

Cookie lifetime extension

Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business

Cookie Recovery, all plans; needs the Enhanced Tracking Script

Cookie Lifetime Extender is listed in the Core plan; no duration is stated

Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated

Bot detection

Bot Detection power-up, Pro and above

Not documented

Geo and device headers

GEO Headers power-up adds country, region, city, IP and postal code as request headers

Data Enricher adds city, region, IP address and postal code with one toggle

Not documented

Data enrichment

Data Store and Enricher power-up, Pro and above

Data Enrichment adds geographic, device and browser fields to server events, all plans

Real-Time Data Enrichment is listed in the Professional plan

Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment

Monitoring

Request logs

3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise

Not documented

Server Events Log shows each event sent and its result; retention and plans not stated

Monitoring and alerts

Monitoring listed from Business

Analytics and monitoring dashboard, all plans

Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated

Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts

Support

Support description

Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.

Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.

JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.

Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.

Support Options