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Stape
AdPage
JENTISRating
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
- Own platform with connectors built and maintained by JENTIS
- Runs on your first-party domain, with extended cookie lifetimes
- Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
- Health Center alerts when tags fail after publishing
- ISO 27001 certified company
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
- No published prices, every plan is quote-based
- Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
- SSO and dedicated infrastructure need the Enterprise plan
- Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
- No self-hosting option mentioned
Pricing information
Starting Price
| Free | Free |
| Pro | $17 p/m |
| Business | $83 p/m |
| Enterprise | $167 p/m |
| Custom | On req. |
| Free | Free |
| Starter | €49+ p/m, billed annually |
| Performance | €99+ p/m, billed annually |
| Ultimate | €599+ p/m, billed annually |
| Core | On req. |
| Professional | On req. |
| Enterprise | On req. |
Free trial period
Free plan
Free tier
10,000 requests per month
Not documented
Not documented
Billed by
Requests per month
Requests per month (plans are priced by monthly sessions tier)
Not documented
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Managed server-side tracking and tag management platform with its own Twin Server engine
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Shopify app (linked from the site footer); web and app tracking
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
- Single Sign-on
- Two-factor Authentication
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
CNAME on your own root domain pointing to projects.trytagging.com
Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Not documented
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
Not documented
- GDPR
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Cookie Lifetime Extender is listed in the Core plan; no duration is stated
Bot detection
Bot Detection power-up, Pro and above
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Real-Time Data Enrichment is listed in the Professional plan
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Not documented
Monitoring and alerts
Monitoring listed from Business
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Not documented