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Stape
Free plan
No feature only Stape has.
Google Cloud Run
About $45 per server per month (about $90 per month for 2 servers)
No feature only Google Cloud Run has.
JENTIS
On request
No feature only JENTIS has.
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
- Own platform with connectors built and maintained by JENTIS
- Runs on your first-party domain, with extended cookie lifetimes
- Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
- Health Center alerts when tags fail after publishing
- ISO 27001 certified company
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
- No published prices, every plan is quote-based
- Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
- SSO and dedicated infrastructure need the Enterprise plan
- Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
- No self-hosting option mentioned
Pricing information
Starting Price
- FreeFree
- Pro$17 p/m
- Business$83 p/m
- Enterprise$167 p/m
- CustomOn req.
- Production setup (Google recommended)About $45 per server p/m (about $90 per month for 2 servers)
- Preview server and local testingNot published separately
- CoreOn req.
- ProfessionalOn req.
- EnterpriseOn req.
Free trial period
Free plan
Free tier
10,000 requests per month
Not documented
Not documented
Billed by
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Not documented
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Managed server-side tracking and tag management platform with its own Twin Server engine
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Not documented
Shopify app (linked from the site footer); web and app tracking
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
- Single Sign-on
- Two-factor Authentication
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Your own Google Cloud project
JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
Map a custom domain or subdomain to the tagging server
Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Not documented
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
Not documented
- GDPR
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
Not built in. Needs a third-party template or your own work
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Cookie Lifetime Extender is listed in the Core plan; no duration is stated
Bot detection
Bot Detection power-up, Pro and above
Not built in. Needs a third-party template or your own work
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Real-Time Data Enrichment is listed in the Professional plan
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
Not documented
Monitoring and alerts
Monitoring listed from Business
Not documented
Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Not documented