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Google Cloud Run
About $45 per server per month (about $90 per month for 2 servers)
No feature only Google Cloud Run has.
AdPage
Free plan
No feature only AdPage has.
JENTIS
On request
No feature only JENTIS has.
Google Cloud Run
AdPage
JENTISSummary
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.
Pros
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
- Own platform with connectors built and maintained by JENTIS
- Runs on your first-party domain, with extended cookie lifetimes
- Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
- Health Center alerts when tags fail after publishing
- ISO 27001 certified company
Cons
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
- No published prices, every plan is quote-based
- Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
- SSO and dedicated infrastructure need the Enterprise plan
- Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
- No self-hosting option mentioned
Pricing information
Starting Price
- Production setup (Google recommended)About $45 per server p/m (about $90 per month for 2 servers)
- Preview server and local testingNot published separately
- FreeFree
- Starter€49+ p/m, billed annually
- Performance€99+ p/m, billed annually
- Ultimate€599+ p/m, billed annually
- CoreOn req.
- ProfessionalOn req.
- EnterpriseOn req.
Free trial period
Free tier
Not documented
Not documented
Not documented
Billed by
Cloud Run servers (instances) per month, plus logging and load balancer charges
Requests per month (plans are priced by monthly sessions tier)
Not documented
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Managed server-side tracking and tag management platform with its own Twin Server engine
Destinations
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'
Shop and CMS apps
Not documented
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Shopify app (linked from the site footer); web and app tracking
Account Security
Not documented
Not documented
- Single Sign-on
- Two-factor Authentication
Hosting
Hosting
Your own Google Cloud project
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Custom domain
Map a custom domain or subdomain to the tagging server
CNAME on your own root domain pointing to projects.trytagging.com
Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record
Same-origin serving
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Not documented
Not documented
Uptime SLA
Not documented
Not documented
Not documented
Compliance
Not documented
Not documented
- GDPR
Data quality features
Custom script loader
Not built in. Needs a third-party template or your own work
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Not documented
Cookie lifetime extension
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Cookie Lifetime Extender is listed in the Core plan; no duration is stated
Bot detection
Not built in. Needs a third-party template or your own work
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Not documented
Geo and device headers
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Not documented
Data enrichment
Not documented
Not documented
Real-Time Data Enrichment is listed in the Professional plan
Monitoring
Request logs
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Not documented
Monitoring and alerts
Not documented
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated
Support
Support description
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Not documented