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Stape
Free plan
No feature only Stape has.
Addingwell
Free plan
No feature only Addingwell has.
AdPage
Free plan
No feature only AdPage has.
Stape
Addingwell
AdPageSummary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
Pricing information
Starting Price
- FreeFree
- Pro$17 p/m
- Business$83 p/m
- Enterprise$167 p/m
- CustomOn req.
- FreeFree
- Pay as you go€90 p/m
- EnterpriseOn req.
- FreeFree
- Starter€49+ p/m, billed annually
- Performance€99+ p/m, billed annually
- Ultimate€599+ p/m, billed annually
Free trial period
Free plan
Free plan
Free tier
10,000 requests per month
100,000 requests per month, 1 region, 1 custom domain
Not documented
Billed by
Requests per month
Requests per month
Requests per month (plans are priced by monthly sessions tier)
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with add-ons for containers, domains and regions
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
1 custom domain on every plan, extra domains €10 per month
CNAME on your own root domain pointing to projects.trytagging.com
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Not documented
Uptime SLA
Not documented
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
- GDPR
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
GTM and GA4 scripts served through a CDN on non-detectable URLs
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Bot detection
Bot Detection power-up, Pro and above
Not documented
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Not documented
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Not documented
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
One-click error logs and advanced logs
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Monitoring and alerts
Monitoring listed from Business
Tag Health, data and cookie monitoring with instant alerts
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community