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Addingwell
Google Cloud Run
AdPageRating
Summary
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Pros
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
Cons
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
Pricing information
Starting Price
| Free | Free |
| Pay as you go | €90 p/m |
| Enterprise | On req. |
| Production setup (Google recommended) | About $45 per server p/m (about $90 per month for 2 servers) |
| Preview server and local testing | Not published separately |
| Free | Free |
| Starter | €49+ p/m, billed annually |
| Performance | €99+ p/m, billed annually |
| Ultimate | €599+ p/m, billed annually |
Free trial period
Free plan
Free tier
100,000 requests per month, 1 region, 1 custom domain
Not documented
Not documented
Billed by
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Requests per month (plans are priced by monthly sessions tier)
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with add-ons for containers, domains and regions
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Destinations
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Shop and CMS apps
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Not documented
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Account Security
Not documented
Not documented
Not documented
Hosting
Hosting
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Your own Google Cloud project
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
Custom domain
1 custom domain on every plan, extra domains €10 per month
Map a custom domain or subdomain to the tagging server
CNAME on your own root domain pointing to projects.trytagging.com
Same-origin serving
Not documented
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Not documented
Uptime SLA
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Not documented
Not documented
Compliance
- GDPR
Not documented
Not documented
Data quality features
Custom script loader
GTM and GA4 scripts served through a CDN on non-detectable URLs
Not built in. Needs a third-party template or your own work
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Cookie lifetime extension
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Bot detection
Not documented
Not built in. Needs a third-party template or your own work
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Geo and device headers
Not documented
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Data enrichment
Not documented
Not documented
Not documented
Monitoring
Request logs
One-click error logs and advanced logs
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Monitoring and alerts
Tag Health, data and cookie monitoring with instant alerts
Not documented
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Support
Support description
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community