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Addingwell
Google Cloud RunRating
Summary
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
Pros
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
Cons
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
Pricing information
Starting Price
| Free | Free |
| Pay as you go | €90 p/m |
| Enterprise | On req. |
| Production setup (Google recommended) | About $45 per server p/m (about $90 per month for 2 servers) |
| Preview server and local testing | Not published separately |
Free trial period
Free plan
Free tier
100,000 requests per month, 1 region, 1 custom domain
Not documented
Billed by
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with add-ons for containers, domains and regions
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Destinations
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Shop and CMS apps
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Not documented
Account Security
Not documented
Not documented
Hosting
Hosting
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Your own Google Cloud project
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Custom domain
1 custom domain on every plan, extra domains €10 per month
Map a custom domain or subdomain to the tagging server
Same-origin serving
Not documented
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Uptime SLA
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Not documented
Compliance
- GDPR
Not documented
Data quality features
Custom script loader
GTM and GA4 scripts served through a CDN on non-detectable URLs
Not built in. Needs a third-party template or your own work
Cookie lifetime extension
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Bot detection
Not documented
Not built in. Needs a third-party template or your own work
Geo and device headers
Not documented
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Data enrichment
Not documented
Not documented
Monitoring
Request logs
One-click error logs and advanced logs
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
Monitoring and alerts
Tag Health, data and cookie monitoring with instant alerts
Not documented
Support
Support description
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
AddingwellGoogle Cloud Run