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TAGGRS
Free plan
No feature only TAGGRS has.
AdPage
Free plan
No feature only AdPage has.
Elevar
Free plan
No feature only Elevar has.
Summary
TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.
AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
- Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
- Hosted on European infrastructure
- Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
- MFA on all plans
- Free Tracking Checker audit tool
- Hosts the GTM server container for you, with a custom-domain CNAME setup
- Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
- Order webhooks from the shop back end, next to browser events
- Server-side bot filter, geo headers and cookie recovery documented
- Servers in the EEA (Scaleway, France); Dutch-language support
- Free Base plan with server-side tracking
- Built for Shopify, with a data layer and checkout events
- Server Events Log shows success or error for each event sent
- Automated alerts when tracking accuracy drops below a target
- Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
- No overage rate published; data stops reaching platforms above the limit unless you upgrade
- Multi-domain needs Pro or higher
- SSO and custom SLAs only on Enterprise
- No refunds
- Data center locations not listed
- Price depends on a monthly sessions tier, and only 'from' prices are published
- Proactive monitoring needs the Performance plan
- Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
- Billed annually; prices are shown without VAT information
- Bot filter does not lower request usage and is rolled out per account
- Priced by orders per month, with overage per extra order
- Number of destinations is capped per plan, extra ones cost $125 per month each
- Base and Core plans only allow advertising and analytics destinations
- Running on your own server or in your own cloud is not supported
- Server regions are not documented
Pricing information
Starting Price
- FreeFree
- Basic€22 p/m
- Pro€57 p/m
- Ultimate€127 p/m
- EnterpriseOn req.
- FreeFree
- Starter€49+ p/m, billed annually
- Performance€99+ p/m, billed annually
- Ultimate€599+ p/m, billed annually
- BaseFree
- Core$225 p/m
- Advanced$650 p/m
- Premium$1,250 p/m
- Elite$3,000+ p/m
Free trial period
Free plan
15 days
Free tier
10,000 requests per month
Not documented
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month
Requests per month (plans are priced by monthly sessions tier)
Orders per month
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting, plus a Meta CAPI Gateway
Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector
Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed
Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.
Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
Not documented
Custom domain
Custom subdomain, all plans
CNAME on your own root domain pointing to projects.trytagging.com
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Not documented
Not documented
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- ISO 27001
Not documented
Not documented
Data quality features
Custom script loader
Not documented
The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain
Not documented
Cookie lifetime extension
Cookie Recovery, all plans; needs the Enhanced Tracking Script
Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
Not documented
AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account
Not documented
Geo and device headers
Data Enricher adds city, region, IP address and postal code with one toggle
Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container
Not documented
Data enrichment
Data Enrichment adds geographic, device and browser fields to server events, all plans
Not documented
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment
Monitoring
Request logs
Not documented
No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Analytics and monitoring dashboard, all plans
Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts
Support
Support description
Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.
Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community