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TAGGRS
Free plan
No feature only TAGGRS has.
Google Cloud Run
About $45 per server per month (about $90 per month for 2 servers)
No feature only Google Cloud Run has.
JENTIS
On request
No feature only JENTIS has.
Summary
TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.
Pros
- Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
- Hosted on European infrastructure
- Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
- MFA on all plans
- Free Tracking Checker audit tool
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
- Own platform with connectors built and maintained by JENTIS
- Runs on your first-party domain, with extended cookie lifetimes
- Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
- Health Center alerts when tags fail after publishing
- ISO 27001 certified company
Cons
- No overage rate published; data stops reaching platforms above the limit unless you upgrade
- Multi-domain needs Pro or higher
- SSO and custom SLAs only on Enterprise
- No refunds
- Data center locations not listed
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
- No published prices, every plan is quote-based
- Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
- SSO and dedicated infrastructure need the Enterprise plan
- Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
- No self-hosting option mentioned
Pricing information
Starting Price
- FreeFree
- Basic€22 p/m
- Pro€57 p/m
- Ultimate€127 p/m
- EnterpriseOn req.
- Production setup (Google recommended)About $45 per server p/m (about $90 per month for 2 servers)
- Preview server and local testingNot published separately
- CoreOn req.
- ProfessionalOn req.
- EnterpriseOn req.
Free trial period
Free plan
Free tier
10,000 requests per month
Not documented
Not documented
Billed by
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Not documented
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting, plus a Meta CAPI Gateway
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Managed server-side tracking and tag management platform with its own Twin Server engine
Destinations
Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'
Shop and CMS apps
Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed
Not documented
Shopify app (linked from the site footer); web and app tracking
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
- Single Sign-on
- Two-factor Authentication
Hosting
Hosting
TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.
Your own Google Cloud project
JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Custom domain
Custom subdomain, all plans
Map a custom domain or subdomain to the tagging server
Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record
Same-origin serving
Not documented
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Not documented
Uptime SLA
Not documented
Not documented
Not documented
Compliance
- GDPR
- ISO 27001
Not documented
- GDPR
Data quality features
Custom script loader
Not documented
Not built in. Needs a third-party template or your own work
Not documented
Cookie lifetime extension
Cookie Recovery, all plans; needs the Enhanced Tracking Script
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Cookie Lifetime Extender is listed in the Core plan; no duration is stated
Bot detection
Not documented
Not built in. Needs a third-party template or your own work
Not documented
Geo and device headers
Data Enricher adds city, region, IP address and postal code with one toggle
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Not documented
Data enrichment
Data Enrichment adds geographic, device and browser fields to server events, all plans
Not documented
Real-Time Data Enrichment is listed in the Professional plan
Monitoring
Request logs
Not documented
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
Not documented
Monitoring and alerts
Analytics and monitoring dashboard, all plans
Not documented
Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated
Support
Support description
Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Not documented