Compare
Compare Analytics Tools
Stape
TAGGRS
AddingwellRating
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
- Hosted on European infrastructure
- Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
- MFA on all plans
- Free Tracking Checker audit tool
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- No overage rate published; data stops reaching platforms above the limit unless you upgrade
- Multi-domain needs Pro or higher
- SSO and custom SLAs only on Enterprise
- No refunds
- Data center locations not listed
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
Pricing information
Starting Price
| Free | Free |
| Pro | $17 p/m |
| Business | $83 p/m |
| Enterprise | $167 p/m |
| Custom | On req. |
| Free | Free |
| Basic | €22 p/m |
| Pro | €57 p/m |
| Ultimate | €127 p/m |
| Enterprise | On req. |
| Free | Free |
| Pay as you go | €90 p/m |
| Enterprise | On req. |
Free trial period
Free plan
Free plan
Free plan
Free tier
10,000 requests per month
10,000 requests per month
100,000 requests per month, 1 region, 1 custom domain
Billed by
Requests per month
Requests per month
Requests per month
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting, plus a Meta CAPI Gateway
Managed sGTM hosting with add-ons for containers, domains and regions
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
Custom subdomain, all plans
1 custom domain on every plan, extra domains €10 per month
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Not documented
Uptime SLA
Not documented
Not documented
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
- GDPR
- ISO 27001
- GDPR
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
Not documented
GTM and GA4 scripts served through a CDN on non-detectable URLs
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Cookie Recovery, all plans; needs the Enhanced Tracking Script
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Bot detection
Bot Detection power-up, Pro and above
Not documented
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Data Enricher adds city, region, IP address and postal code with one toggle
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Data Enrichment adds geographic, device and browser fields to server events, all plans
Not documented
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
Not documented
One-click error logs and advanced logs
Monitoring and alerts
Monitoring listed from Business
Analytics and monitoring dashboard, all plans
Tag Health, data and cookie monitoring with instant alerts
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community