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Summary
TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Pros
  • Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
  • Hosted on European infrastructure
  • Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
  • MFA on all plans
  • Free Tracking Checker audit tool
  • Free plan with 100,000 requests and a custom domain
  • Alerts and tag health monitoring
  • Event consent monitoring through Didomi
  • Shopify app
  • Published overage rates per 100,000 requests
Cons
  • No overage rate published; data stops reaching platforms above the limit unless you upgrade
  • Multi-domain needs Pro or higher
  • SSO and custom SLAs only on Enterprise
  • No refunds
  • Data center locations not listed
  • Cheapest paid plan starts at €90 per month
  • Free plan is limited to one region
  • Extra containers, domains and regions are paid add-ons
  • Premium SLA only on paid plans
  • No WordPress plugin found

Pricing information

Starting Price
FreeFree
Basic€22 p/m
Pro€57 p/m
Ultimate€127 p/m
EnterpriseOn req.
FreeFree
Pay as you go€90 p/m
EnterpriseOn req.
Free trial period
Free plan
Free plan
Free tier
10,000 requests per month
100,000 requests per month, 1 region, 1 custom domain
Billed by
Requests per month
Requests per month

Platform

Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting, plus a Meta CAPI Gateway
Managed sGTM hosting with add-ons for containers, domains and regions
Destinations
Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Shop and CMS apps
Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Account Security
  • Single Sign-on
  • Two-factor Authentication
Not documented

Hosting

Hosting
TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Custom domain
Custom subdomain, all plans
1 custom domain on every plan, extra domains €10 per month
Same-origin serving
Not documented
Not documented
Uptime SLA
Not documented
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Compliance
  • GDPR
  • ISO 27001
  • GDPR

Data quality features

Custom script loader
Not documented
GTM and GA4 scripts served through a CDN on non-detectable URLs
Cookie lifetime extension
Cookie Recovery, all plans; needs the Enhanced Tracking Script
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Bot detection
Not documented
Not documented
Geo and device headers
Data Enricher adds city, region, IP address and postal code with one toggle
Not documented
Data enrichment
Data Enrichment adds geographic, device and browser fields to server events, all plans
Not documented

Monitoring

Request logs
Not documented
One-click error logs and advanced logs
Monitoring and alerts
Analytics and monitoring dashboard, all plans
Tag Health, data and cookie monitoring with instant alerts

Support

Support description
Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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