Compare
Compare Analytics Tools
Stape
Addingwell
ElevarRating
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Elevar is a Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers on Google Cloud, priced by orders per month.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
- Free Base plan with server-side tracking
- Built for Shopify, with a data layer and checkout events
- Server Events Log shows success or error for each event sent
- Automated alerts when tracking accuracy drops below a target
- Failed messages are retried and Shopify webhook events are replayed after an outage
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
- Priced by orders per month, with overage per extra order
- Number of destinations is capped per plan, extra ones cost $125 per month each
- Base and Core plans only allow advertising and analytics destinations
- Running on your own server or in your own cloud is not supported
- Server regions are not documented
Pricing information
Starting Price
| Free | Free |
| Pro | $17 p/m |
| Business | $83 p/m |
| Enterprise | $167 p/m |
| Custom | On req. |
| Free | Free |
| Pay as you go | €90 p/m |
| Enterprise | On req. |
| Base | Free |
| Core | $225 p/m |
| Advanced | $650 p/m |
| Premium | $1,250 p/m |
| Elite | $3,000+ p/m |
Free trial period
Free plan
Free plan
15 days
Free tier
10,000 requests per month
100,000 requests per month, 1 region, 1 custom domain
Base plan: up to 100 orders per month and up to 2 destinations
Billed by
Requests per month
Requests per month
Orders per month
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Own tagging platform
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with add-ons for containers, domains and regions
Shopify-focused server-side tracking platform with a data layer, session enrichment and its own servers
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Server-side destinations including Google Ads, GA4, Meta, TikTok, Klaviyo, Attentive, Awin, BigQuery and Google Pub/Sub; the Shopify listing says 50+ integrations
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Shopify app (Plus, non-Plus and headless); non-Shopify and headless sites through a subdomain source
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Elevar runs the servers on Google Cloud Platform (serverless, with Pub/Sub for message delivery). Own servers are not supported. Regions are not stated
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
Not documented
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
1 custom domain on every plan, extra domains €10 per month
On Shopify, requests go to the same subdomain as the storefront. Headless and non-Shopify sites must use a subdomain of the main domain
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Non-Shopify subdomain code can be sent through a proxy path of your own choosing on your site (target hits.getelevar.com); plans not stated
Uptime SLA
Not documented
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
- GDPR
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
GTM and GA4 scripts served through a CDN on non-detectable URLs
Not documented
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Session Enrichment uses a 1-year server-set cookie; attribution data is also kept server-side. Whether it is on every plan is not stated
Bot detection
Bot Detection power-up, Pro and above
Not documented
Not documented
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Not documented
Not documented
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Session Enrichment links emails and phone numbers to a user ID and stores click IDs, UTMs and referrers server-side; all plans list session enrichment
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
One-click error logs and advanced logs
Server Events Log shows each event sent and its result; retention and plans not stated
Monitoring and alerts
Monitoring listed from Business
Tag Health, data and cookie monitoring with instant alerts
Automated alerts when tracking drops below a target accuracy; all plans list monitoring and alerts
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Base plan customers get an in-app chatbot and a knowledge base. Core and Advanced plans get in-app support tickets with a stated response within 24 hours, and Premium and Elite get priority support within 12 hours. Paid add-ons include implementation services and analyst services.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community