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Stape
Addingwell
Google Cloud RunRating
Summary
Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.
Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.
Google Cloud Run is Google's documented way to host a server-side Google Tag Manager container in your own Google Cloud project, billed by Google Cloud usage.
Pros
- Free plan with Custom Loader and Anonymizer
- Choice of Global (Google Cloud) or EU (Scaleway) hosting
- Multi-zone routing on Business and above
- Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
- SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise
- Free plan with 100,000 requests and a custom domain
- Alerts and tag health monitoring
- Event consent monitoring through Didomi
- Shopify app
- Published overage rates per 100,000 requests
- You own the Google Cloud project and the data in it
- Official Google setup guide, with automatic provisioning from Tag Manager
- Custom domain on a subdomain or on a path of your own site
- Runs in EU, UK and US regions, with multi-region setups possible
- Works with any sGTM tag template
Cons
- Prices shown in USD only
- Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
- Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
- Overage rates not shown on the pricing page
- Global and EU hosting are separate offerings run by different entities
- Cheapest paid plan starts at €90 per month
- Free plan is limited to one region
- Extra containers, domains and regions are paid add-ons
- Premium SLA only on paid plans
- No WordPress plugin found
- Google estimates about $45 per month per server, at least 2 servers recommended
- Custom loader, cookie lifetime control and bot detection are not built in
- Geo headers need load balancer configuration, which adds a per-request fee
- Request logging can add charges above about 1 million requests per month
- You set up, monitor and maintain the servers yourself
Pricing information
Starting Price
| Free | Free |
| Pro | $17 p/m |
| Business | $83 p/m |
| Enterprise | $167 p/m |
| Custom | On req. |
| Free | Free |
| Pay as you go | €90 p/m |
| Enterprise | On req. |
| Production setup (Google recommended) | About $45 per server p/m (about $90 per month for 2 servers) |
| Preview server and local testing | Not published separately |
Free trial period
Free plan
Free plan
Free tier
10,000 requests per month
100,000 requests per month, 1 region, 1 custom domain
Not documented
Billed by
Requests per month
Requests per month
Cloud Run servers (instances) per month, plus logging and load balancer charges
Platform
Tagging engine
Server-side Google Tag Manager
Server-side Google Tag Manager
Server-side Google Tag Manager
Product type
Managed sGTM hosting with power-ups
Managed sGTM hosting with add-ons for containers, domains and regions
Self-hosted sGTM on Cloud Run in your own Google Cloud project
Destinations
Any sGTM tag template; Stape also publishes free GTM tag and variable templates
Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events
Any sGTM tag template you add yourself. No connectors are built in by the hosting setup.
Shop and CMS apps
Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress
Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found
Not documented
Account Security
- Single Sign-on
- Two-factor Authentication
Not documented
Not documented
Hosting
Hosting
Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).
Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.
Your own Google Cloud project
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Custom domain
Plans list a domain limit (up to 20 on Business, 50 on Enterprise)
1 custom domain on every plan, extra domains €10 per month
Map a custom domain or subdomain to the tagging server
Same-origin serving
Same-origin option in the Stape WordPress plugin, served from a path on your domain
Not documented
Google lists serving under a path of your own site (such as /metrics) as best practice; needs a CDN or load balancer
Uptime SLA
Not documented
99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise
Not documented
Compliance
- GDPR
- CCPA
- HIPAA
- SOC 2
- ISO 27001
- DORA
- GDPR
Not documented
Data quality features
Custom script loader
Custom Loader power-up, included from the Free plan
GTM and GA4 scripts served through a CDN on non-detectable URLs
Not built in. Needs a third-party template or your own work
Cookie lifetime extension
Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business
Cookie maintenance to recover visitors beyond Safari's 8-day limit
Not built in. A custom domain gives server-set cookies, but the lifetime is not extended by default. Needs a third-party template or your own work
Bot detection
Bot Detection power-up, Pro and above
Not documented
Not built in. Needs a third-party template or your own work
Geo and device headers
GEO Headers power-up adds country, region, city, IP and postal code as request headers
Not documented
Via a Google Cloud load balancer with custom request headers (X-Gclb-Country, X-Gclb-Region); a per-million-request fee applies
Data enrichment
Data Store and Enricher power-up, Pro and above
Not documented
Not documented
Monitoring
Request logs
3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise
One-click error logs and advanced logs
Cloud Run request logs in Google Cloud logging; Google warns of significant charges above about 1 million requests per month
Monitoring and alerts
Monitoring listed from Business
Tag Health, data and cookie monitoring with instant alerts
Not documented
Support
Support description
Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.
Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.
Google documents the setup in its developer guides. There is no vendor support specific to this setup in the pages reviewed; support depends on your Google Cloud support plan.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community