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Stape

Free plan

No feature only Stape has.

TAGGRS

Free plan

No feature only TAGGRS has.

Addingwell

Free plan

No feature only Addingwell has.

JENTIS

On request

No feature only JENTIS has.

Stape

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TAGGRS

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Addingwell

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JENTIS

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Summary

Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.

TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.

Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.

JENTIS is a managed server-side tracking and tag management platform with its own Twin Server engine, native connectors and EU hosting.

Pros

Free plan with Custom Loader and Anonymizer
Choice of Global (Google Cloud) or EU (Scaleway) hosting
Multi-zone routing on Business and above
Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise

Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
Hosted on European infrastructure
Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
MFA on all plans
Free Tracking Checker audit tool

Free plan with 100,000 requests and a custom domain
Alerts and tag health monitoring
Event consent monitoring through Didomi
Shopify app
Published overage rates per 100,000 requests

Own platform with connectors built and maintained by JENTIS
Runs on your first-party domain, with extended cookie lifetimes
Consent rules applied per data point, plus Essential Mode for pseudonymized capture without consent
Health Center alerts when tags fail after publishing
ISO 27001 certified company

Cons

Prices shown in USD only
Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
Overage rates not shown on the pricing page
Global and EU hosting are separate offerings run by different entities

No overage rate published; data stops reaching platforms above the limit unless you upgrade
Multi-domain needs Pro or higher
SSO and custom SLAs only on Enterprise
No refunds
Data center locations not listed

Cheapest paid plan starts at €90 per month
Free plan is limited to one region
Extra containers, domains and regions are paid add-ons
Premium SLA only on paid plans
No WordPress plugin found

No published prices, every plan is quote-based
Synthetic Users, data enrichment, raw data access and US cloud need the Professional plan
SSO and dedicated infrastructure need the Enterprise plan
Proprietary platform, so tag setups cannot be moved to Google's server-side GTM as is
No self-hosting option mentioned

Pricing information

Starting Price

FreeFree
Pro$17 p/m
Business$83 p/m
Enterprise$167 p/m
CustomOn req.

FreeFree
Basic€22 p/m
Pro€57 p/m
Ultimate€127 p/m
EnterpriseOn req.

FreeFree
Pay as you go€90 p/m
EnterpriseOn req.

CoreOn req.
ProfessionalOn req.
EnterpriseOn req.

Free trial period

Free plan

Free tier

10,000 requests per month

100,000 requests per month, 1 region, 1 custom domain

Not documented

Billed by

Requests per month

Not documented

Platform

Tagging engine

Server-side Google Tag Manager

Own tagging platform

Product type

Managed sGTM hosting with power-ups

Managed sGTM hosting, plus a Meta CAPI Gateway

Managed sGTM hosting with add-ons for containers, domains and regions

Managed server-side tracking and tag management platform with its own Twin Server engine

Destinations

Any sGTM tag template; Stape also publishes free GTM tag and variable templates

Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector

Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events

Native connectors built and maintained by JENTIS, including GA4, Meta Conversions API and Google Ads; the pricing page says 'Unlimited' integrations and '100+ more'

Shop and CMS apps

Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress

Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed

Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found

Shopify app (linked from the site footer); web and app tracking

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Not documented

Single Sign-on
Two-factor Authentication

Hosting

Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).

TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.

Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.

JENTIS runs the servers on a Kubernetes-based, auto-scaling infrastructure, hosted in the EU. Cloud provider not named. Professional plan lists a choice of EU or US infrastructure, Enterprise lists dedicated infrastructure

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Custom domain

Plans list a domain limit (up to 20 on Business, 50 on Enterprise)

Custom subdomain, all plans

1 custom domain on every plan, extra domains €10 per month

Tracking runs through your first-party domain with a JENTIS snippet and a DNS A-record

Same-origin serving

Same-origin option in the Stape WordPress plugin, served from a path on your domain

Not documented

Uptime SLA

Not documented

99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise

Not documented

Compliance

GDPR
CCPA
HIPAA
SOC 2
ISO 27001
DORA

GDPR
ISO 27001

GDPR

GDPR

Data quality features

Custom script loader

Custom Loader power-up, included from the Free plan

Not documented

GTM and GA4 scripts served through a CDN on non-detectable URLs

Not documented

Cookie lifetime extension

Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business

Cookie Recovery, all plans; needs the Enhanced Tracking Script

Cookie maintenance to recover visitors beyond Safari's 8-day limit

Cookie Lifetime Extender is listed in the Core plan; no duration is stated

Bot detection

Bot Detection power-up, Pro and above

Not documented

Geo and device headers

GEO Headers power-up adds country, region, city, IP and postal code as request headers

Data Enricher adds city, region, IP address and postal code with one toggle

Not documented

Data enrichment

Data Store and Enricher power-up, Pro and above

Data Enrichment adds geographic, device and browser fields to server events, all plans

Not documented

Real-Time Data Enrichment is listed in the Professional plan

Monitoring

Request logs

3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise

Not documented

One-click error logs and advanced logs

Not documented

Monitoring and alerts

Monitoring listed from Business

Analytics and monitoring dashboard, all plans

Tag Health, data and cookie monitoring with instant alerts

Health Center checks tag execution after publishing and alerts the team when something fails; plan not stated

Support

Support description

Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.

Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.

Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.

JENTIS lists 24/7 in-house support, with implementation and migration help. The Professional plan adds a dedicated Customer Success Manager and priority support. The Enterprise plan adds enterprise support, professional services and a dedicated solution architect.

Support Options