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Stape

Free plan

No feature only Stape has.

TAGGRS

Free plan

No feature only TAGGRS has.

Addingwell

Free plan

No feature only Addingwell has.

AdPage

Free plan

No feature only AdPage has.

Stape

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TAGGRS

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Addingwell

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AdPage

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Summary

Stape hosts server-side Google Tag Manager containers, with a free plan and power-ups for loading, cookies, bot detection and logs.

TAGGRS hosts server-side Google Tag Manager containers on European infrastructure, with a free plan and Shopify and WooCommerce data layer apps.

Addingwell hosts server-side Google Tag Manager containers with tag health monitoring and consent monitoring, and has a free plan with 100,000 requests.

AdPage is a Dutch platform that hosts server-side Google Tag Manager containers on a custom domain and adds e-commerce data layers, webhooks and monitoring.

Pros

Free plan with Custom Loader and Anonymizer
Choice of Global (Google Cloud) or EU (Scaleway) hosting
Multi-zone routing on Business and above
Many named power-ups, including Cookie Keeper, Data Store and Bot Detection
SOC 2, ISO 27001 and HIPAA listed, BAA for enterprise

Free plan with Cookie Recovery, Data Enrichment and PII anonymizer
Hosted on European infrastructure
Shopify, WooCommerce, Magento, PrestaShop, Shopware and Lightspeed integrations on every plan
MFA on all plans
Free Tracking Checker audit tool

Free plan with 100,000 requests and a custom domain
Alerts and tag health monitoring
Event consent monitoring through Didomi
Shopify app
Published overage rates per 100,000 requests

Hosts the GTM server container for you, with a custom-domain CNAME setup
Shop integrations for Shopify, WooCommerce, Magento, Lightspeed and Shopware
Order webhooks from the shop back end, next to browser events
Server-side bot filter, geo headers and cookie recovery documented
Servers in the EEA (Scaleway, France); Dutch-language support

Cons

Prices shown in USD only
Cookie Keeper, Bot Detection, Data Store and logs need Pro or higher
Monitoring, multi-zone and custom cookies in Cookie Keeper need Business
Overage rates not shown on the pricing page
Global and EU hosting are separate offerings run by different entities

No overage rate published; data stops reaching platforms above the limit unless you upgrade
Multi-domain needs Pro or higher
SSO and custom SLAs only on Enterprise
No refunds
Data center locations not listed

Cheapest paid plan starts at €90 per month
Free plan is limited to one region
Extra containers, domains and regions are paid add-ons
Premium SLA only on paid plans
No WordPress plugin found

Price depends on a monthly sessions tier, and only 'from' prices are published
Proactive monitoring needs the Performance plan
Exceeding the monthly request allowance can stop the container (429 errors) after 3 strikes on paid plans
Billed annually; prices are shown without VAT information
Bot filter does not lower request usage and is rolled out per account

Pricing information

Starting Price

FreeFree
Pro$17 p/m
Business$83 p/m
Enterprise$167 p/m
CustomOn req.

FreeFree
Basic€22 p/m
Pro€57 p/m
Ultimate€127 p/m
EnterpriseOn req.

FreeFree
Pay as you go€90 p/m
EnterpriseOn req.

FreeFree
Starter€49+ p/m, billed annually
Performance€99+ p/m, billed annually
Ultimate€599+ p/m, billed annually

Free trial period

Free plan

Free tier

10,000 requests per month

100,000 requests per month, 1 region, 1 custom domain

Not documented

Billed by

Requests per month

Requests per month (plans are priced by monthly sessions tier)

Platform

Tagging engine

Server-side Google Tag Manager

Product type

Managed sGTM hosting with power-ups

Managed sGTM hosting, plus a Meta CAPI Gateway

Managed sGTM hosting with add-ons for containers, domains and regions

Managed sGTM hosting with e-commerce data layers, webhooks, monitoring and add-ons

Destinations

Any sGTM tag template; Stape also publishes free GTM tag and variable templates

Any sGTM tag template; TAGGRS offers its own server-side tracking tags, a template gallery and a GTM copy/paste connector

Any sGTM tag template; docs cover Meta, TikTok and Awin CAPI and offline events

Destination tags for GA4 and Google Ads; docs for Meta (Conversions API), TikTok, Pinterest, LinkedIn and OpenAI Ads; own templates for the data layer, webhook client and webhook matching

Shop and CMS apps

Integrations listed for Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo and Drupal; Stape Conversion Tracking plugin for WordPress

Shopify (Data Layer App), WooCommerce/WordPress plugin; integrations also listed for Magento, PrestaShop, Shopware and Lightspeed

Shopify app (installs GTM and a GA4 data layer); no WordPress plugin found

Shopify app, WordPress/WooCommerce plugin, Magento module, Shopware webhook plugin, Lightspeed instructions, custom CMS code

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Not documented

Hosting

Stape runs the servers. Global hosting is on Google Cloud (Stape Global); EU hosting is on Scaleway (Stape Europe, Estonia).

TAGGRS runs the servers on UpCloud, which it describes as independent European infrastructure.

Addingwell runs the servers, described as multi-region on Google Cloud. Listed locations include Belgium, US (Iowa, Virginia, Oregon), Brazil and Singapore.

Hosted by AdPage; tagging containers run on Scaleway (France), with Hetzner (Germany) for servers and databases

Data Center Locations

European Economic Area (EEA)
United Kingdom
United States

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)

Custom domain

Plans list a domain limit (up to 20 on Business, 50 on Enterprise)

Custom subdomain, all plans

1 custom domain on every plan, extra domains €10 per month

CNAME on your own root domain pointing to projects.trytagging.com

Same-origin serving

Same-origin option in the Stape WordPress plugin, served from a path on your domain

Not documented

Uptime SLA

Not documented

99.99% uptime stated on the home page; premium SLA on Pay as you go and Enterprise

Not documented

Compliance

GDPR
CCPA
HIPAA
SOC 2
ISO 27001
DORA

GDPR
ISO 27001

GDPR

Not documented

Data quality features

Custom script loader

Custom Loader power-up, included from the Free plan

Not documented

GTM and GA4 scripts served through a CDN on non-detectable URLs

The Tagging Pixel replaces the regular GTM script on the site and loads from your custom domain

Cookie lifetime extension

Cookie Keeper power-up; standard cookies on Pro, custom cookies on Business

Cookie Recovery, all plans; needs the Enhanced Tracking Script

Cookie maintenance to recover visitors beyond Safari's 8-day limit

Sets a 365-day anchor cookie on the main domain plus a localStorage backup and rebuilds tracking cookies server-side. Safari ITP can still delete subdomain cookies after 7 days, per AdPage

Bot detection

Bot Detection power-up, Pro and above

Not documented

AdPage Botfilter runs in the server container with hard rules and scoring; modes Off, Monitor and On; rolled out per account

Geo and device headers

GEO Headers power-up adds country, region, city, IP and postal code as request headers

Data Enricher adds city, region, IP address and postal code with one toggle

Not documented

Adds X-Geo-Country, Region, City, Ipaddress and PostalCode request headers to the server container

Data enrichment

Data Store and Enricher power-up, Pro and above

Data Enrichment adds geographic, device and browser fields to server events, all plans

Not documented

Monitoring

Request logs

3 days of logs on Pro, 10 days on Business, export to S3/GCS on Enterprise

Not documented

One-click error logs and advanced logs

No raw access logs per request are stored. Monitoring shows requests sent to platforms for the last 7 days

Monitoring and alerts

Monitoring listed from Business

Analytics and monitoring dashboard, all plans

Tag Health, data and cookie monitoring with instant alerts

Proactive monitoring with email and Slack alerts, daily checks and weekly reports; Performance plan and up

Support

Support description

Pro and higher plans include 24/7 email and chat support. Enterprise adds an account manager and call support. Documentation is on the Stape helpdesk.

Support is through live chat and a help desk, with a documentation hub. Implementation experts handle technical updates for customers. No support hours or response times are published.

Email support has response targets of 5 business days on Free, 2 on Pay as you go and 1 on Enterprise. Pay as you go includes one guaranteed call slot per month, and Enterprise has unlimited calls and an account manager. Documentation is on docs.addingwell.com.

Dutch-language support by support ticket and email, with an answer promised within 24 hours on the pricing page. A help center at docs.adpage.io covers setup, integrations and troubleshooting. Docs also separate support tickets from consultancy projects.

Support Options