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Chartbeat

On request

No feature only Chartbeat has.

PostHog

Free plan

Only PostHog has:

  • Cohort Reports
  • Annotations

Umami

Only Umami has:

  • Data Sampling

Fullstory

Free plan

Only Fullstory has:

  • Custom Properties
Summary
Chartbeat is a suite of content analytics tools for publishers that lets you track reader engagement on your site, optimize your user experience in real-time, and share key metrics with your team.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
  • Comes with headline testing tool
  • Dashboards are easy to read
  • Reporting is in realtime
  • Good referral report
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Open-source
  • Simple to understand interface
  • You own your data
  • Provacy-friendly
  • Lightweight script (2kb)
  • Permanent free plan with session replay
  • Choice of EU or US data center
  • SOC 2 and ISO 27001, 27701 and 42001 certifications
  • Warehouse sync to BigQuery, Snowflake and Redshift
Cons
  • Mainly designed for publishers
  • Their pricing is untransparent
  • Traffic sources could be improved
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Not a great amount of features
  • Paid prices not published
  • Dashboards and StoryAI not in the free plan
  • Alerts and retention reports need an Advanced or Enterprise plan
  • Moving to the EU data center means opening a new account

Pricing information

Starting Price
  • BasicOn req.
  • PlusOn req.
  • PremiumOn req.
  • Cloud LiteFree
  • Cloud€0.005 per event / recording
  • Enterprise Cloud€450 p/m minimum
  • FullstoryFreeFree
  • BusinessOn req.
  • AdvancedOn req.
  • EnterpriseOn req.
Free trial period
14 days
Free plan
14 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
10 on FullstoryFree, paid plans not published
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Chartbeat
You
You
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
13 months
Unlimited
Unlimited
12 months on FullstoryFree, paid plans not published
Data Sampling
Umami does not sample data
Data Import
Historical data ingestion
Browser and Server APIs, Segment and Tealium integrations
Data Export
via API as JSON file
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
Cookieless
Uses first-party cookies by default. Cookieless mode is optional.
Posthog has the option to be used without cookies
Umami Analytics does not use cookies
Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts
Receive alerts via Slack or email
for Business & Enterprise plans
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Metric trends
Device Reporting
Device breakdown
Funnel Reporting
Funnels and conversions
User Flow Reporting
User journey analysis
Journey maps, page flows
Segmentation
Simple filters like browser, OS, and country
User segments
Cohort Reports
Retention Reporting
Advanced and Enterprise
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
Order Completed and Product Purchased events

User Experience Features

Heatmaps
Click and scroll maps
Session Recordings
Session replays
Session replay, included in FullstoryFree
A/B Testing
Headline A/B testing tool
Feature flags and A/B testing
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Surveys
Guides and Surveys add-on

Customizability

Custom Properties
Custom event and user properties
Custom Metrics
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Track everything from clicks to form submit
Annotations

Support

Support description
Chartbeat's support is accessible by email during regular office hours. Overall they provide extensive documentation, but their support staff is responsive and very knowledgable in case you face issues.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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Go to the knowledge base